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بوابة الشروق
AUC Holds Event for Dream Commerce Book
The American University in Cairo is planning an event on Sunday, September 6th, to launch the book "Dream Trade: A Century of Print Advertising in Egypt" by Dr. Bahia Shihab. The event will feature a display tracing a century of advertising history in Egypt from 1880 to 1980, including an accompanying exhibition of original advertisements and vintage products, along with discussions on the book's historical and artistic dimensions. The book sheds light on how the advertising industry evolved and was influenced by political and economic changes in Egypt, focusing on the transformations from its inception through the advent of television and the expansion of the market in the second half of the 20th century.
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