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The article addresses the vital role of culture during periods of historical transformation, highlighting how culture is not merely a luxury or an accessory to life, but a fundamental force in shaping and guiding major societal changes. It illustrates that significant revolutions—such as the European Renaissance or reform movements in the Arab world—occurred when humanity's view of itself and the world changed, not just through technological tools but through creative cultural expressions like literature, art, and philosophy. In the age of the digital revolution and artificial intelligence, culture becomes increasingly important in imparting meaning to the vast amounts of content produced. It must shift from merely generating information to crafting meaning, focusing on value and ethics, to protect humanity from manipulation and moral laxity in a rapidly changing world. The article emphasizes that throughout history, culture has been—and remains—the key to imagining the future and achieving social transformation. Today, it is at the heart of the profound changes the world is experiencing.
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