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Reports indicate that the summer transfer market in the Turkish league witnessed a record spending of approximately 276.5 million euros, positioning Turkey as the third largest spender in Europe by net expenditure, behind England and Italy. The transfer window saw three of the five most expensive transfers in the league's history, most notably Mohamed Salah's move to Trabzonspor as a free transfer, with a two-year contract worth 17 million euros annually, along with incentives and marketing benefits. This deal became one of the most controversial and talked-about in recent times. These moves aim to boost the competitiveness of the clubs and expand their fan base and media presence across Europe, amid intense competition among the big clubs and efforts to strengthen their squads with prominent stars.
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