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Adidas Campaign Sparks Gaza Boycott
A promotional campaign by Adidas used a former Israeli soldier who lost his leg during the Gaza war, which sparked widespread controversy and calls to boycott the company's products. The controversy was heightened by criticism of choosing someone who served in the Israeli occupation army, especially at a time when Palestine is experiencing extensive injuries and human losses due to the war. Statistics indicate that more than 73,000 Palestinians have died and 174,000 have been injured since October 2023. The campaign led to increased debates about corporate responsibility amidst conflicts, with celebrities and activists calling for a boycott of Adidas. Critics condemned the use of the image in a way that disregards the suffering of Palestinian children who have lost limbs.
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