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Egyptian Minister of Industry, Khaled Hisham, held a meeting with the CEO of the European company "Kikela BV" for agricultural environments to discuss the company's plan to establish a factory in Egypt for producing alternative soil in the Suez Canal area, in partnership with the Egyptian company Agri Venture. The project aims to produce soil used in precise and export-oriented agriculture, accelerate the reclamation of desert lands, and reduce import costs, which account for 30% of agricultural expenses. It also seeks to make Egypt a center for the production and export of alternative soil to European, African, and Arab markets, while promoting the expansion of modern agriculture and technological innovations. The focus is on water conservation and innovation in soilless farming to increase productivity and reduce the import gap. The company estimates that the Egyptian market constitutes a significant gateway for its products into African and Arab markets, with an emphasis on cultivating blueberries and achieving high productivity levels through the use of precise, water-efficient, and clean farming techniques.
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