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The Ministry of Supply and Internal Trade has launched a comprehensive plan aimed at regulating markets and increasing the availability of essential goods, in line with President Sisi's directives. The plan includes urgent, medium-term, and long-term measures to boost the accessibility of goods, expand the distribution network, and strengthen private sector participation, along with updating oversight tools to ensure wider distribution of goods to citizens. The first phase of the price reduction initiative began on September 10, featuring 12 goods offered at discounted prices for six months, with an additional 18 products added during September, bringing the total to 30 goods. The goal is to stabilize markets and achieve a balance between supply and demand. The measures also focus on expanding distribution outlets, enhancing digital oversight, and supporting cooperation with the private sector to ensure the sustained availability of goods at appropriate prices and to maintain market discipline.
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