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The Market for Fake Fame
The article points out that the phenomenon of false stardom trading has become widespread, where noise on social media has become a measure of fame, and media sensationalism offers more space than genuine talent. It shows that this shift has led to a decline in the value of creativity, as controversy and hype have become more influential tools than the quality of the artistic work itself, threatening the decline of true artistic appreciation. The author emphasizes that real success lies in works of lasting value, and that calm and honest art does not need noise to leave a lasting impression in memory. Achieving a balance between presence and talent is the way to preserve the status of artists and their works in a time dominated by noise and excitement.
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