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Why People Spend Big on New iPhones
The article on iPhone obsession reflects many users' desire to own the latest Apple devices, especially the iPhone 18 series, despite their high prices. It becomes clear that purchasing an iPhone is not just about technical functions but also transforms into a psychological and social experience, where the device is used as a symbol of success, belonging, and creating a positive self-image. The urge to upgrade increases due to social comparison with others and the phone's role in shaping how a person is perceived by society, along with psychological factors such as renewal and self-fulfillment. While buying a luxury phone may temporarily boost happiness, this excitement wanes over time, leading to a cycle of comparison and upgrading with each new release. This illustrates how smartphones have become an integral part of the concept of identity and social status.
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