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Assiut University launched a training program aimed at developing the skills of employees in public relations management, with the goal of improving their performance and enhancing their abilities to interact with the public and organize media events. The training lasted for three days, from September 13 to 15, and covered topics such as communication skills, organizing exhibitions and conferences, utilizing information technology, and the role of public relations in supporting decision-making. The university emphasized the importance of investing in the human element to improve the quality of performance and services provided, aspiring to elevate the workers' efficiency to achieve institutional excellence.
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