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The initiative launched by the Minister of Supply and Internal Trade to reduce the prices of goods focused on increasing supply and regulating the markets through intensified distribution and better dissemination of goods. Efforts have been directed toward boosting supplies of high-demand products such as cheese, sauce, rice, jam, and tahini, with daily monitoring of inventory levels and withdrawal activity to ensure continuous availability. Additionally, it was decided to expand the participating outlets, including the integration of "Lulu Market" chain, and to establish a permanent market in Kafr El-Sheikh to increase competition and provide goods at reasonable prices. Regulatory campaigns are also being conducted to monitor compliance with pricing and the availability of goods, aiming to ensure the sustainability of the initiative and achieve its goals of enhancing access to goods for citizens.
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