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بوابة الشروق
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Source: بوابة الشروق
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Source: بوابة الشروق
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An academic study has been published examining visual approaches to addressing climate change issues on social media platforms. It clarified that realistic and field-based images attract the audience more and lead to higher engagement with the content, especially those focusing on solutions and positivity, compared to negative images that reduce user response. The study also revealed variations in the quality and type of content and images among official accounts, noting that the Egyptian Ministry of Environment relied on official and limited content, whereas the United Nations and the UK government employed more diverse and professional techniques, resulting in greater interaction. The findings confirmed that the public remains skeptical about the seriousness of efforts to tackle climate change, with opposition comments accounting for around 41% on official accounts. This indicates a greater need to build trust and raise awareness about environmental issues.
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