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The article focused on the efforts of the Ministry of Local Development and Environment in Egypt, led by Dr. Manal El-Awad, to improve service levels and achieve urban and tourism development in the Red Sea Governorate, especially in the city of Hurghada. The initiatives included finalizing contracts with the private sector to manage waste systems and enhance cleanliness, as well as developing the city's cultural and civil identity by unifying building facades, trees, and signage, with the aim of making Hurghada an integrated tourist experience. It also presented a plan to participate in the World Travel Market in London 2026, emphasizing the promotion of eco-tourism and natural areas, along with developing the road leading to Hurghada Airport to facilitate access and improve tourism services. These measures intend to strengthen the city's position as a global tourist destination and provide modern services that match its status as a leading tourist hub.
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