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The article provides an explanation about the launch of a new electronic system by the Ministry of Tourism and Antiquities for purchasing tickets to archaeological sites and museums, called the "Companies Payment System" (CPS). The aim is to improve the efficiency of organizing and executing reservation and payment processes. The system allows licensed tourism companies to buy bundled tickets and make electronic payments securely through a 24/7 online platform via bank transfers or credit/debit cards, reducing time and procedures while enhancing transparency and discipline. This step is part of the digital transformation strategy adopted by the ministry, which helps decrease cash transactions, reduce human errors, and provide accurate data on visitor movements and peak times. This contributes to better management of tourism sites and offers a more comfortable and organized experience for tourists. Workshops were also conducted with tourism companies to train them on using the system, with special attention given to user experience and cybersecurity to ensure user trust. Ultimately, digitizing ticket purchases is an important step in strengthening the relationship between the Egyptian tourism sector and heritage sites, aiming to add further development and governance. It fosters sustainable development, making electronic transactions the norm, and facilitates a sustainable and flexible management of visits that aligns with Egypt's unique tourism potentials.
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