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Why Are European Stars Moving to Turkey
The article discusses the phenomenon of increasing transfers of European football stars to the Turkish Süper Lig in 2026. No longer is Turkey the final destination for players who have reached the end of their careers or are seeking higher salaries; instead, the league has become a preferred destination for mid-career stars in their twenties, such as Mohamed Salah, Rafael Leão, Victor Osimhen, and Leroy Sane, who choose Turkey as part of a long-term sports project. This shift reflects a change in the stereotypical image of the Turkish league, which is now viewed as a destination for players seeking to continue competing in Europe and win titles, thanks to long-term contracts and attractive financial offers. Additionally, the presence of star players is seen as vital in increasing the league’s viewership and marketing value. Salah’s signing with Trabzonspor, with an estimated annual salary of 17 million euros, exemplifies this trend and confirms that Turkish clubs are now targeting stars capable of delivering high-level performances over several years, strengthening domestic competition and maintaining ties to European standards.
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