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Source:
بوابة الأهرام
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Dr. Shoman on Egypt's ad evolution
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The new book by Dr. Mohamed Shoman focuses on the evolution of advertising discourse in Egypt, reviewing significant shifts from the colonial period to the era of globalization. It explains that these transformations are characterized by changes in advertising methods and messages, reflecting the influence of cultural, economic, and political shifts on advertising content. The book also discusses how promotion and marketing techniques have developed and examines the impact of globalization on advertising styles, with an emphasis on the social and economic effects of these changes.
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