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The main reason behind the astonishing increase in iPhone prices in Egypt is the deterioration of the Egyptian pound's value against the dollar and the market's trend toward ostentatious consumption, where the cost of the phone significantly multiplies compared to its initial prices. For example, in June 2007, the first iPhone cost around 2,800 pounds, which was equivalent to about 5.6 months’ salary, while the latest iPhone 18 Pro Max now costs approximately 215,500 pounds. This represents a 77-fold increase over 18 years, clearly reflecting inflation and the rise in dollar prices. Purchasing a high-end phone often requires years' worth of salary, leading many to buy on installment or borrow money. This, in turn, alters societal standards for evaluating social status based on the type of phones individuals own, with modern phones becoming symbols of prestige and luxury.
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