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The "Ainayk Fi Ainayna" initiative received the Excellence in Patient Care Award during the Pharma Awards 2026, in recognition of its efforts in early detection of eye diseases and improving healthcare services in Egypt. The initiative was established with the goal of reaching the community and providing diagnostic and treatment services to reduce visual impairment and blindness, through collaboration with hospitals and medical institutions. Officials confirmed that the success of the initiative reflects the importance of effective partnerships between the pharmaceutical sector and healthcare institutions to expand the scope of care and deliver sustainable services that contribute to improving patients' quality of life.
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