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Turkish firms face fines over Salah
Reports have indicated that 21 companies in the Turkish city of Trabzon and other provinces are facing legal actions due to using the name of Egyptian player Mohamed Salah in advertising and promotional campaigns without obtaining the necessary legal permissions, amid financial demands exceeding 50 million Turkish Lira. This followed warnings from Trabzonspor Club and a law firm representing Salah, which demanded the cessation of unauthorized use of the player's rights and image. The situation underscores the importance of adhering to Turkey's laws on protecting the rights of celebrities. The case highlights that using the names and likenesses of football stars in advertisements requires proper legal authorization, and failure to comply could result in hefty fines and strict legal consequences for the companies involved.
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