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بوابة أخبار اليوم
AI reshapes global tourism in 2026
On the occasion of World Tourism Day 2026, the celebration focuses on the role of artificial intelligence in reshaping the tourism sector through promoting innovation and sustainable digital planning. AI has become an essential part of the destination selection process, increasingly involved in guiding travelers and providing recommendations based on data analysis. It also contributes to improving the management of tourist flows, increasing efficiency, and supporting sustainability, while facing challenges related to data protection and workforce skill development. The sector is witnessing a transformation not only in how people travel but also in delivering the digital tourism experience. Notably, the industry's value reached $11.6 trillion in 2025, generating around 366 million jobs worldwide, reflecting its economic, social, and cultural importance.
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