9 Hrs
Source:
المصري اليوم
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Anticipating the "Dark Horse"
The article discusses the predictions and developments of Ramadan drama and the changing preferences of audiences. It highlighted how digital platforms have demonstrated their ability to attract viewers and outperform traditional Ramadan drama, leading to a decline in the dominance of star power and numerical metrics as indicators of a work's success. It pointed out that the quality of content and the number of episodes are no longer the primary standards. Instead, artistic decisions now depend on audience trends and evolving tastes. The Egyptian cinema has also experienced surprises that exceeded expectations due to unexpected successful films. The article mentioned that the upcoming "dark horse" is expected to be a surprising contender that will outshine others in the upcoming Ramadan season.
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