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Expert: Clear info and cultural diversity key for attracting international patients
Studies confirm that the success of the healthcare system in attracting international patients depends on clear information and the provision of transparent financial, medical, and logistical details before arrival, along with removing obstacles during the treatment journey. Experts emphasize the need for a dedicated management team for international patients that understands cultural and linguistic differences, especially in the African market. Readiness also involves training staff to handle cultural diversity and meet patients' expectations from the moment of arrival until recovery. Additionally, estimates indicate that the global medical and environmental tourism market exceeds $3 trillion, necessitating serious strategies to capitalize on its opportunities.
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