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اليوم السابع
Salah Alters Trabzonspor's Status
Mohamed Salah's transfer to Turkish club Trabzonspor was not limited to athletic performance; it also brought incredible benefits to both the city and the club in terms of fan engagement, tourism, and commerce. His consistent presence on the field has heightened global interest in Trabzonspor, with followers on social media increasing, thus boosting the club’s fame and attracting a broader audience. Additionally, his presence has helped shine a spotlight on the city's landmarks, especially the "Kurtdereli" rock, which has increased tourist interest in Trabzon Province. Consequently, the number of Egyptian visitors rose by 25% during the first eight months of the year, coinciding with the launch of direct flights between Cairo and Trabzon. From a commercial perspective, team shirt sales surged by 152%, with approximately 116,000 shirts sold by the end of September, amounting to over $10 million—evidence of the significant economic impact of Salah's transfer deal on both the club and the city.
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