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The article focused on the efforts of the Egyptian Ministry of Tourism in developing the tourism sector and achieving a strategic goal of welcoming 30 million tourists annually, with expectations that Egypt will reach around 20 million tourists during the current year. The minister explained that Egypt possesses a unique and diverse tourism offering, with an emphasis on improving the quality of the experience and diversifying tourism products. Additionally, there is a focus on enhancing digital marketing and developing the human element through the EGTAP platform for education and training. He also mentioned that some hotels are adopting environmentally friendly practices, with 42% of establishments implementing such measures, emphasizing sustainability and the promotion of green practices within the Egyptian tourism sector.
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