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The activities of the Medical and Aromatic Plants Festival have started in Beni Suef, with the goal of highlighting the province's position in the cultivation and production of these plants, and promoting the investment sector associated with them. The festival, held during October, features a cycling marathon along the Nile Corniche, and includes interactive events involving youth, students, and researchers. These activities encompass exhibitions, competitions, and innovations related to the plants, in addition to showcasing ideas and entrepreneurial projects. Beni Suef is distinguished by its cultivation of medicinal and aromatic plants, especially in the villages of the Samasta Center, with 40% of its production being exported—primarily to Europe, Asia, and Africa—for use in pharmaceuticals, cosmetics, and perfumes. The festival aims to support development and investment efforts in this sector and to enhance opportunities for collaboration between investors and innovators.
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