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The government is considering offering frozen poultry through the ration card system with the aim of reducing prices by approximately 25% compared to market rates. This is to ensure a cheaper alternative for citizens and to minimize intermediate steps in the product’s distribution. The system seeks to provide poultry through supply outlets, in cooperation between companies operating in the poultry sector and the Holding Company for Food Industries to guarantee the availability of quantities and organize distribution. One of the challenges is equipping the outlets with the necessary refrigerators to maintain product safety. The expansion plan includes preparing the outlets during October or November, along with implementing mechanisms to ensure price stability. The initiative aims to boost competition and lower costs for consumers.
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