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بوابة الشروق
Source: بوابة الشروق
1 Dayبوابة الشروق
Source: بوابة الشروق
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Engineer Ibrahim Al-Ma'alam, Chairman of Dar Al-Shorouk, stated that the global spread of Mohamed Salah and Amr Diab reflects Egypt's soft power through sports, music, and cultural export. He explained that the issue lies in the lack of effective tools to measure this impact, despite many countries setting cultural industries within clear frameworks for measurement and management. He called for the involvement of genuine stakeholders in managing cultural industries to enhance their benefits, noting that Egypt possesses strong elements in this field but that clear policies are needed to achieve development and fully harness its potentials.
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