6 Hrs
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المصري اليوم
Maha Saleem criticizes production crisis
The article addresses the crisis facing film and television production in Egypt. Producer Maha Selim confirmed that rising costs and wages, along with increased financial demands, transportation expenses, and the need for assistants, are putting additional strain on production budgets. This is happening amidst decreased advertising spending and a decline in market conditions. She called for industry workers to unite in order to sustain continuity, explaining that sometimes relinquishing part of one’s due payments could help keep projects moving and prevent cancellations. Actor Salah Abdallah supported her viewpoint, urging unity and emphasizing that those with limited wages should not bear the sole responsibility for the crisis. He highlighted the importance of collaboration to preserve job opportunities within the industry.
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