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Advertising watchdog oversees campaigns in 13 regions
The article focused on the efforts of the "National Organization for Advertising Regulation" in monitoring the preparation and implementation of advertising plans in 13 governorates and new cities across Egypt. This included coordinating with the governorates and the new cities authorities to enhance the enforcement of the advertising regulation system, as well as reviewing the proposed plans to ensure their compliance with the guideline manual, while maintaining safety and the urban appearance. It emphasized the importance of completing the survey work and preparing the plans in a manner that considers the nature and characteristics of the roads. Additionally, the discussion covered the challenges faced and the development of implementation mechanisms to ensure the actual application on the ground.
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