1 Day
Source:
المصري اليوم
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Hamo El Morshedy and El Wala Hamo Geha
The article focused on the success of Egyptian music singer Hamo El Murshdy in attracting Generation Z, who make up more than 85% of his audience on Spotify. Over the past few months, his streams on the platform increased by more than 120,000% compared to the same period last year, with over 2.6 million people listening in Egypt within 28 days. His musical style has evolved from traditional festivals to a blend of melodic rap and electro-pop, which has helped establish his position as one of the leading figures of the new wave in festival music in Egypt. His notable songs, including "El Wala Hamo Gah," have achieved record-breaking success, surpassing 13 million streams, with monthly listening growth reaching up to 2,700%. This growth highlights the impact of his new style and his continued ability to attract listeners, especially from Generation Z, as his songs remain popular and his music continues to evolve.
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