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The University of Ain Shams, led by the Faculty of Commerce and represented by Dr. Fared Moharam El-Garhy, Dean of the Faculty, hosted the presence of Presidential Advisor Mohamed Awwad Tawfik for a discussion of a PhD thesis in Business Administration. The thesis focused on the impact of the digital image of health tourism destinations on visitors' intentions and the relationship between content and promotion of eco-tourism in Egypt. The discussion session was held on October 17, 2026, with the participation of a committee composed of experts in Business Administration and Marketing, with the aim of evaluating the study's topic and its significance in promoting health tourism in Egypt.
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