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The article addressed a significant decline in electrical appliance sales in Egypt, with the decline exceeding 60% starting from the second half of August. This led to near paralysis in the sales market and had a negative impact on manufacturers and traders. The head of the Electrical Appliances Division at the Federation of Chambers of Commerce explained that this downturn is due to economic conditions and rising appliance prices, noting that the price of a medium refrigerator now ranges between 20,000 and 30,000 Egyptian pounds, which exceeds the purchasing power of middle-income citizens. He also emphasized that the market is going through a critical phase and that approving new price hikes is not feasible at the moment. However, it is expected that upcoming "White Friday" offers will help stimulate the market through competitive and consumer-friendly deals.
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