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The article focused on how the Muslim Brotherhood used the social aspect in their efforts to recruit and unify individuals. The organization began in 1928 in Ismailia with a gathering of common folks and exploited mosques, schools, unions, and universities to attract supporters. The period from 1939 to 1940 marked the peak of its expansion, as they established offices and organizational entities across various provinces, developed their cadres, and utilized unions to increase control over fields such as medicine and engineering. The main goal was to garner as much popular support as possible through social and outreach tools before the organization's features and political orientations became more defined.
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