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بوابة الشروق
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The electrical appliances industry in Egypt is facing a wave of economic challenges, with the debts of many companies to banks exceeding 50 billion Egyptian pounds due to the recession and the decline in consumers' purchasing power. Compounding the situation is the rising competition from low-priced Chinese products. These conditions are leading to decreased sales and difficulties in meeting financial obligations, prompting some companies to reschedule their debts and lay off workers to reduce costs. Companies that rely primarily on the local market are more vulnerable to these risks, while those with export markets remain better able to adapt to the crisis. Amid ongoing market pressures, companies are moving toward reducing employment and cutting production, amid growing fears of potential financial failure and deteriorating operational conditions.
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