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Under the patronage of President Sisi, the University of Menoufia organized a wide range of activities at the "Turathna 2026" exhibition for handmade and traditional crafts. The event was held at the Egypt International Exhibition Center to promote and safeguard traditional crafts from extinction. The main goal of the exhibition is to support talented artisans and craftsmen by providing marketing platforms that highlight their heritage products, thereby enhancing Egyptian identity and contributing to economic development. The exhibition showcased a variety of products such as carpets, pottery, copperware, and accessories, opening avenues for their promotion both locally and internationally. This supports the creation of job opportunities and encourages innovation while preserving authentic Egyptian heritage.
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