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2026-11-08T16:43:57.000Z

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Deals surge, sellers wary

Deals surge, sellers wary

Expectations for Egypt’s 2026 White Friday sales varied. Clothing retailers said discounts could range from 10% to 50%, while representatives of the mobile phone and electrical appliance sectors ruled out broad discounts because of rising component prices and production costs. Online platforms, by contrast, announced month-long promotions with discounts of up to 80%. An official at the Kenz platform forecast that orders could rise by as much as 250% compared with last year. Some companies’ offers include cashback and installment plans of up to 24 months.

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