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Source:
الوطن
Social Sales Review
MP Ayman Mohsen submitted a request for a government briefing on the lack of comprehensive regulation of buying and selling through social media platforms and in the secondhand market. He warned of scams, the sale of stolen or untraceable goods, and the difficulty of holding sellers accountable. Egypt had around 29.8 million online shoppers in 2026, while e-commerce retail sales reached 166.9 billion Egyptian pounds in 2025, up 30%. Mohsen called for professional commercial sellers to verify their identities and the sources of their goods, and for stronger oversight, complaints mechanisms and secure payment methods. He also urged ministries to coordinate efforts to pursue accounts that violate the rules and bring these businesses into the formal economy.
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