بوابة الشروق
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Twenty-two production companies have agreed on five measures to curb artists’ expenses during the 2027 Ramadan season. They include limiting each artist to one personal assistant paid for by the company, setting a daily cap of 25,000 Egyptian pounds for a trailer, and making artists cover their usual transportation costs, character wardrobe, and any personal makeup or hair staff they hire. Actress Bushra has called on workers both in front of and behind the camera to work for half their usual pay, saying she will lead by example. Whether the initiative will prompt a collective response remains unclear. The measures come amid rising production costs: filming has begun on just 10 of the more than 25 series announced for next season.
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