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Egypt boosts China tourism with direct flights to six cities
Egypt participated in the 2026 ITB China International Tourism Fair in Shanghai with the aim of boosting tourism from the Chinese market. This was achieved through the activation of direct flights to six Chinese cities and increased promotion of Egyptian destinations. The Egyptian delegation showcased the country's top tourism and archaeological attractions and discussed opportunities for cooperation with tour operators and online travel platforms. The efforts were supported by steps to enhance direct air travel and expand promotional activities in the Chinese market.
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