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FIFA unveils new World Cup rituals
The 2026 World Cup, which kicks off on June 11 and features 48 teams, will be hosted by the United States, Canada, and Mexico. It will showcase new procedures and ceremonies designed to enhance interaction between players and fans. Changes include allowing players to arrive accompanied by chaperones from the youth program, filming the national anthem for all team members, and presenting an innovative opening ceremony with 360-degree technology that connects the audience to the matches through visual elements and an interactive experience. These measures aim to deliver a more exciting and connected experience focused on the values of unity, pride, and belonging.
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