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بوابة الشروق
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Egypt tourism revival efforts
The article focused on the efforts of the Egyptian Ministry of Tourism to revive tourist activity from the Russian market through intensive promotional campaigns and collaboration with digital platforms such as Yandex and Telegram. Statistics showed that the Russian market recently surpassed Germany for the first time in years as a source of tourists to Egypt, following a decline in Russian tourist numbers due to the pandemic and the Ukraine war. Tourism revenues increased by 14.9%, reaching $14.4 billion during the period from July to March of the 2025-2026 fiscal year.
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