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Fatima Ahmed Murad on beauty marketing's colonial roots
The article explores its perspective on the connection between notions of beauty, particularly regarding skin color, and historical and colonial roots, where old perceptions of social and class status lead to the marketing of skin whitening or tanning products in ways that reflect those concepts. Fatima Ahmed Mourad explained that colonial experiences have helped establish certain standards of beauty, which influence global markets and consumer choices to this day.
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