22 Hrs
Source:
The Guardian
Content creators enhance the World Cup experience
Content creators are transforming how fans engage with the World Cup by producing live, interactive content that offers authentic perspectives beyond traditional broadcasting. Influencers like Jide Maduako and Manny Brown are building audiences through platform-specific videos, livestreams, and documentation of fan and cultural experiences, challenging the dominance of traditional media outlets. These creators provide a more personal and direct connection to the tournament, appealing especially to younger viewers seeking diverse viewpoints and real-time interaction.
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