36 Days
Source:
The Guardian
The Ad Machine: How David Beckham Transformed His Brand and Conquered America
David Beckham has become a major presence during the 2026 World Cup, primarily through extensive advertising and branding efforts in the US. He is estimated to have earned up to $25 million from the event despite not actively participating in the tournament. Beckham’s influence extends beyond sports, with his ownership of Inter Miami and association with Lionel Messi strengthening his status as a powerful global brand.
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