36 Days
Source:
The Guardian
Norway leverages fierce football rivalries to encourage blood donors, knowing fans deeply care for their jersey
The Norwegian Red Cross launched the Blood League campaign to increase blood donations by leveraging football rivalries. The initiative encouraged supporters to register as donors and declare their team allegiance, resulting in nearly twice the target sign-ups and potentially saving thousands of lives. The campaign utilized regional football rivalries and humorous advertisements to foster pride and community engagement, highlighting how sport can motivate societal contributions.
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