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Apple is launching a new subscription service called Apple Upgrade that allows customers to pay monthly for select devices, such as iPhones, Macs, iPads, and Apple Watches, with options to upgrade or return at the end of the contract. The program, backed by Klarna, will start on July 28 and replaces the previous iPhone Upgrade Program, excluding some models and AppleCare. Contract durations vary from 24 to 36 months, offering an alternative to outright purchasing amid rising product prices.
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