Lamine Yamal boosts underwear sales after World Cup
Lamine Yamal, a 19-year-old Barcelona footballer, unintentionally boosted underwear sales after the World Cup final by repeatedly showing the waistband of his underwear during the match. His casual gesture led to a surge in demand for the German underwear brand 6PM, with sales increasing significantly despite remaining stock in online stores. The brand highlighted Yamal's influence on social media, demonstrating how a simple moment can create a major commercial impact.
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