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The Guardian
The Guardian
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The Women's Super League will introduce six new TV broadcast slots for the 2026-27 season, including the return of Sunday evening kick-offs, as part of a strategy to boost viewership and attendance. Sky Sports and the BBC will air matches across different times, with Sky continuing its coverage on Saturday and Sunday afternoons and Fridays, while the BBC will broadcast 19 matches on Saturdays and Sundays. The changes follow feedback from clubs and fans, aiming to balance broadcast interests with improving overall audience engagement.
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