23 Hrs
Source:
The Guardian
Fifa’s plans: more events, higher debt
Fifa plans to increase its revenue by staging more tournaments, expanding from 200 to 450 events annually, and selling media rights to streaming services. The proposals include creating a new company to manage commercial operations, with 20% sold to US investor Joshua Kushner, and possibly making the World Cup a biennial event. The strategy aims to boost income despite Fifa’s existing cash reserves and revenue, but lacks any mention of women’s football.
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