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MARCA
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During the 2026 World Cup, footballers Erling Haaland, Vozinha, and Lamine Yamal experienced significant increases in their Instagram followers, boosting their market value and commercial appeal. Haaland gained 34.5 million followers, Vozinha nearly 30 million, and Yamal over 14 million, reflecting their rising prominence and impact on social media. The report highlights that attacking players and young stars benefit most from tournament exposure, with European leagues and the Premier League leading in follower growth.
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