24 Hrs
Source:
The Guardian
Decline of monoculture and UK’s top single
Sam Fender and Olivia Dean's song "Rein Me In" became the longest-running No. 1 single in UK chart history, spending 19 weeks at the top. Despite its chart success and winning song of the year at the Brit Awards, many people have never heard the song, highlighting a decline in shared national culture. Industry experts attribute this disconnect to the fragmentation of music consumption through streaming, algorithms, and targeted social media, which diminish the traditional widespread cultural impact of hit singles.
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